Application Performance
About Application Performance
Cloudflare’s Application Performance solutions are designed to optimise speed, reliability, and user experience across websites and applications. No matter where your users are! Application Performance leverages a globally distributed Content Delivery Network (CDN), intelligent Domain Name System (DNS) services, Smart Routing, and advanced Load Balancing.
The platform accelerates content delivery and ensures resilient, high-performing digital experiences. As a certified ASDP partner, Black Talon delivers tailored implementations that align performance gains with business goals across the Benelux region. Whether reducing latency, improving availability, or handling global traffic surges, Cloudflare enables consistent performance without added infrastructure complexity. All components are fully integrated and managed through a unified control plane, allowing real-time visibility and control. Black Talon works hand-in-hand with customers to design and maintain intelligent traffic strategies that keep applications fast, available, and scalable by default. We can also support continuous optimisation to adapt performance strategies as user demands and application architectures evolve. This allows organisations to deliver exceptional digital experiences while maintaining control over cost, scale, and reliability.
Cloudflare’s Content Delivery Network (CDN) helps speed up websites and apps by storing copies of content closer to users all over the world, so when someone visits your site, it loads quickly, no matter where they are. It reduces strain on your servers by handling traffic at the edge, improves load times, and protects against traffic spikes. The CDN also supports dynamic content acceleration, so it’s not just for static files like images or scripts. Black Talon sets up and optimises Cloudflare’s CDN to fit each organisation’s architecture and performance goals, ensuring fast, consistent user experiences across all regions. We can also monitor performance trends and fine-tune configurations to support evolving traffic patterns and growth.
Content Delivery Network
Domain Name System
Cloudflare’s DNS is one of the fastest and most reliable domain name systems in the world, helping users reach your website quickly by turning human-friendly domain names into IP addresses in milliseconds. It’s built on a highly resilient global network that not only accelerates lookups but also protects against DNS-based attacks like spoofing and cache poisoning. With built-in DDoS protection and advanced routing, it ensures that your domain stays online and responsive even under pressure. Black Talon configures and manages Cloudflare’s DNS to provide low-latency, secure, and highly available name resolution tailored to each customer’s infrastructure. We also assist with DNS architecture reviews, migrations, and ongoing monitoring to support long-term reliability and performance.
Cloudflare’s Smart Routing improves performance by automatically directing traffic along the fastest and most reliable network paths, avoiding congestion, outages, or inefficient routes across the internet. It analyses real-time data from Cloudflare’s global network to make intelligent routing decisions, reducing latency and packet loss for both static and dynamic content. This means faster load times and smoother user experiences, even during network disruptions. Black Talon enables and tunes Cloudflare’s Smart Routing for each customer’s environment, ensuring optimal traffic flows based on geography, traffic patterns, and application needs. We continuously monitor and adjust routing policies to keep performance high and users connected without interruption.
Smart Routing
Load Balancing
Cloudflare’s Load Balancing helps keep applications fast and available by distributing traffic across multiple servers, data centres, or cloud regions, so no single point gets overwhelmed. It checks server health in real time and automatically reroutes traffic if something goes down, ensuring users are always connected to the best-performing endpoint. Whether balancing traffic globally or locally, it improves reliability, reduces downtime, and supports seamless failover. Black Talon configures and optimises Cloudflare’s Load Balancing to match each organisation’s infrastructure, traffic volume, and redundancy goals. We also manage health checks, geo-routing rules, and failover strategies to ensure consistent performance and high availability at scale.
Application Performance
Intake Procedure*
The intake process for Application Performance is a structured pre-deployment assessment designed to prepare the customer’s environment for the effective implementation of Cloudflare’s Content Delivery Network (CDN), Domain Name System (DNS), Smart Routing, and Load Balancing solutions. It establishes the technical foundation required to optimise performance, scalability, and availability across applications and infrastructure. The process includes validating account access, reviewing current traffic flows, infrastructure layout, and application delivery architecture, and conducting a technical intake interview to understand performance goals, regional traffic distribution, and availability requirements. This ensures all prerequisites are met, highlights any potential configuration or integration gaps, and aligns the implementation roadmap with the customer’s performance, resilience, and growth objectives.
*Engagement fees may apply
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