Externa

About Externa

Externa is Cloudflare’s service offering designed to protect and optimise internet-facing assets such as websites, APIs, customer portals, and SaaS platforms. Built on Cloudflare’s global edge network, Externa combines powerful tools like Web Application Firewall (WAF), Layer 7 DDoS Protection, Bot Management, Content Delivery Network (CDN), DNS, Smart Routing, and Load Balancing to ensure speed, uptime, and resilience at scale.

Whether you’re defending against evolving threats, improving page load times, or ensuring availability during traffic spikes, Externa delivers enterprise-grade protection and performance without complexity. Black Talon handles configuration, policy tuning, and continuous optimisation, so you can focus on your digital growth, while we ensure your public-facing infrastructure is fast, secure, and always available.

Externa is ideal for organisations that rely on digital experiences as a core part of their business, whether eCommerce, SaaS, media, or customer-facing platforms. With structured onboarding, real-time monitoring, and expert-led tuning, Black Talon ensures your external applications don’t just stay online: they stay competitive.

To maximise impact, Externa is available as a standalone package or as an integrated solution with Interna, which combines internal and external security into a single managed service. This flexibility allows you to adopt the right level of protection for your current needs, while giving you room to grow, without costly lock-ins or unnecessary complexity.

Externa No Attack Traffic Tax feature ensures that your Cloudflare investment goes toward protecting your business, not punishing it for being a target. Unlike traditional service models that charge for bandwidth consumed during attacks, Externa includes unmetered DDoS protection at Layer 7, so you’re never billed for malicious traffic that shouldn’t reach your infrastructure in the first place. This eliminates unpredictable costs during high-risk periods and reinforces a security-first approach that prioritises resilience over revenue.
Combined with enterprise-grade capabilities like managed WAF rules, bot mitigation, and real-user performance tuning, Externa provides powerful protection and performance enhancements in a transparent, cost-effective package. Black Talon can implement and manage these features as part of a fully delivered service, ensuring each customer benefits from high-impact security.

No Attack Traffic Tax

Simple Value-Driven Pricing

Externa Simple, Value-Driven Pricing ensures that you get powerful protection and performance features without complex licensing, unpredictable costs, or unnecessary upsells. Designed for transparency and impact, Externa delivers the most relevant Cloudflare capabilities (like WAF, DDoS protection, CDN, DNS, and bot mitigation) as a managed service with predictable billing that aligns with your actual needs.

Instead of charging by request volume, traffic spikes, or attack bandwidth, Externa offers clear, fixed pricing that’s easy to understand and budget for. This makes it especially suitable for growing businesses and digital teams that need enterprise-grade coverage without enterprise-style pricing models.

Externa seamlessly on-ramps to Interna. This ensures that as your external protections mature, you can easily expand into internal security use cases, without starting from scratch. Externa is designed with future-ready architecture, allowing organisations to transition smoothly into Cloudflare’s Zero Trust ecosystem when the time is right. Whether you need to secure internal applications, enforce access controls, or adopt Secure Web Gateway and CASB capabilities, the path from Externa to Interna is fully aligned and technically compatible.
This seamless evolution is made possible through unified policy management, shared infrastructure components, and Black Talon’s hands-on support throughout the process. We help you scale from protecting public-facing assets to building a complete Zero Trust environment, ensuring consistency across teams, tools, and traffic. 

Seamless On-Ramp to Interna

Essentials, Advantage and Premier

Externa Essentials, Advantage, and Premier tiers offer scalable protection and performance, tailored to your size, risk level, and growth stage.

  • Essentials covers the basics: WAF, unmetered DDoS, global CDN, and DNS, ideal for startups or lean digital teams.

  • Advantage adds bot mitigation, enhanced analytics, and performance tuning to help scale businesses that need more control and insight.

  • Premier delivers full-stack protection with advanced threat intelligence, load balancing, and strategic support, built for high-traffic or high-risk environments.

All tiers can be fully managed by Black Talon, with hands-on delivery, optimisation, and clear value at every level.

Continuous clarity, secure control

Expert oversight for your Cloudflare edge

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